Privacy Policy

TONG HENG PTE LTD (“Tong Heng”, “we”, “us” or “our”) respects the privacy rights of our customers and visitors to our websites. All email addresses in our mailing list are strictly kept confidential.

This Privacy Policy applies to personal data collected, stored, disclosed and/or processed by Tong Heng.

This Policy is based on the Singapore Personal Data Protection Act 2012 (“PDPA”) and all the associated regulations and guidelines as may from time to time be issued by the Personal Data Protection Commission (“PDPC”) of Singapore.

Tong Heng’s practices may be subject to different or more restrictive local laws in jurisdictions outside of Singapore.

By providing us your personal data, and/or visiting or using the Tong Heng e-commerce website, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not provide us your personal data and/or leave the website immediately.

Information is collected from you when you voluntarily provide us your personal data (whether online or offline), such as when you subscribe to our newsletter, fill out any form (electronic or physical), or when you use our website, such as via cookies. It will be treated according to the practices set forth in this Privacy Policy.

Personal data refers to data about an individual who can be identified:

1. from that data; or
2. from that data and other information to which we have or are likely to have access.

Depending on the nature of your interaction with us, examples of personal data which we may collect from you include, among other things, your name; email addresses and telephone numbers; information used to provide products or services; order, billing, payment and delivery information; account information; information needed to administer replies and correspondence details; and any other type of information that you choose to provide to us or that we may collect about you through your transactions with Tong Heng.

Generally, we collect, use, disclose and process your personal data for purposes connected or relevant to our business, or to manage your relationship with us, such as:

• assisting you with your requests, enquiries and feedback;
• processing your transactions with us including fulfilling your orders, processing payments and delivering your purchases, or otherwise to provide products and services to you;
• administrative purposes, including finance, IT and HR purposes, quality assurance and staff training;
• marketing purposes and promoting events organised by us or conducted in our stores;
• compliance with laws and regulations, internal policies and procedures, including audit, accounting, risk management and record keeping;
• carrying out research and statistical analysis, including development of new products and services or evaluation and improvement of our existing products and services;
• enforcing legal obligations owed to us, or responding to complaints, litigation or investigations concerning us;
• archiving, storing, hosting, back-up (whether for disaster recovery or otherwise) of your personal data in both physical and electronics media within Singapore;
• such purposes that may be informed to you at the time of when your personal data is collected; and/or any other reasonable purposes related to the aforesaid.
• We may also collect, use, disclose and process your personal data for our legitimate interests, which are: the prevention and detection of fraud, misuse of services, security threats, and any other illegal or harmful activity.

Information collected by us will be retained under the authority of Tong Heng Pte Ltd.

When disclosing personal data to third parties, we will (where appropriate and permissible) enter into contracts with these third parties to protect your personal data in a manner that is consistent with all applicable laws and/or ensure that they only process your personal data in accordance with our instructions.

If we transfer your personal data outside Singapore, we take appropriate steps to ensure that the overseas recipient is bound by legally enforceable obligations to ensure that a standard of protection that is, at a minimum, comparable to the protection under the PDPA is provided to the personal information transferred, unless we are able to rely on other grounds for transfer under the PDPA.

It is possible that:

• Our website uses Remarketing with Google Analytics to advertise online.
• Third-party vendors, including Google, show our ads on sites across the Internet.
• We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics) and third-party cookies together to inform, optimise, and serve our ads based on someone’s past visits to this website.

Data from Google’s Interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics may be used:

• To personalise your experience (your information helps us to better respond to your individual needs)
• To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
• To send periodic emails (The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.)

You may, however, visit our site anonymously, although this does not preclude us from collecting, using, disclosing and/or processing any personal data that you willingly provide over our website, email or call, in stores, or otherwise.

You can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads through your Ads Settings at Google’s “My Ad Center”.

You may also visit Google Analytics opt-out browser add-on to opt-out of data being used by Google Analytics.

We keep your personal data only for so long as we need the personal data to fulfil the purposes we collected it for, or to satisfy our business and/or legal purposes, including audit, accounting or reporting requirements.

How long we keep your personal data depends on the nature of the data, for example: we will keep personal data for at least the duration of the limitation period for claims if the personal data may be required for legal proceedings. Some information may be retained for a longer period of time, for example, where we are required to do so by Singapore law.

While precautions are taken to ensure that the personal data you provide is protected against unauthorised or unintended access in accordance with the PDPA, we cannot be held responsible for unauthorised or unintended access that is beyond our control.

We do not guarantee that our systems or applications are invulnerable to security breaches, nor do we make any warranty, guarantee, or representation that your use of our systems or applications is safe and protected from viruses, worms, Trojan horses, and other vulnerabilities. We also do not guarantee the security of data that you choose to send us electronically. Sending any data is entirely at your own risk.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Tong Heng may feature pictures, articles, information, digital images, text, data, games, surveys, contests, promotions, advertising, logos, trademarks and other forms of content (“Content”)*** we deem may be of interest to our customers or visitors. This Content can be viewed, transferred, shared and stored by our customers and guest. However, the ownership of this Content belongs to Tong Heng and by downloading or storing of this Content does not render the customer or visitor the rights nor ownership to it.

***Collectively, “Content” comprises one or more of the following – text, data, music, sound, graphics, images, pictures, photographs, videos, software or other forms later created or not known at this time.

Content extracted from www.pohheng.com.sg and published or shared on any platforms must be credited. Tong Heng reserves the rights to pursue legal actions against unauthorised usage of this Content.

Tong Heng reserves the right to amend its Privacy Policy at any time. The Effective Date, as stated below, indicates the last time this policy was revised. We encourage you to review this page periodically as changes may be made to our policy from time to time regarding the collection and use of your personal data.

Your continued use of our website, interactions with us and/or acceptance of our services after any change to this Privacy Policy constitutes your consent to any such change; to the extent such consent is not otherwise provided.

Last updated 1 August 2024